The first piece of criteria that you need to locate is the actual credibility of the fishing report. Who is putting the information together? and where it is coming from? is extremely important. If the report appears to be a general opinion of how the fishing should be instead of how it actually is, it may be time to find a new source of information.
Along with looking at who is putting the report together, question their reason for the report. There are countless reports available and knowing the actual reason that someone puts in the effort to make a report can tell you a lot. Most of the time if an Outfitter or Guide is creating a weekly report on the recent fishing trips, they are creating it to show the success they are having to current and future clients. This helps increase the excitement leading up to the trip as well. These types of reports also attract new business through the report of past trips. Due to the fact that the amount of fish caught and conditions of the day were shared with a group of people, these reports are usually extremely accurate and a reliable resource to use.